The internet has definitely changed the way that the world lives. Using the medium of the internet the world can now remain connected at the click of a button, and all of this facilitated by the powerful medium called the internet. The internet in the present day has revolutionised the way we live. Most of our work is achieved by browsing the net from time to time. If we require information on a specific topic we just key in a particular keyword and search for it on a search engine which instantly browses all the web pages that are available and then provides the data in a fraction of a second or at most a few seconds. Information on anything under the sun like religion or politics or health care or lifestyle or food, anything under the sun can be found o the internet. We now absolutely depend on the medium of the internet to provide us with information. If the internet were not there then we would have searched elsewhere for information, in all probability books and journals where to find the required information would have taken ages and ages. The internet thus efficiently does away with this problem and provides vast and never ending resources of information at our finger tips that can be accessed in a matter of seconds. One way link building is a parameter which defines the popularity of a particular web page. One way link building or one way linkbuilding is used to create back links to a web page which determines the popularity of the web page and influences search engine optimization for a particular search engine. The internet in the present day is a vast storehouse of information but whenever we search for information the order of web pages that turn up in the search results is determined by the key words, and this is called search engine optimization.